Qualitative and Quantitative Research — The link below contains a chart that describes the characteristics of quantitative research and compares them the characteristics of qualitative research. This pin will expire , on Change. This pin never expires. Select an expiration date.
About Us Contact Us. Search Community Search Community. An Overview of Quantitative Research This modules provides a basic overview of quantitative research, including its key characteristics and advantages. Describe the uses of quantitative research design. Provide examples of when quantitative research methodology should be used. Discuss the strengths and weaknesses of quantitative research. The data collected is numeric, allowing for collection of data from a large sample size.
Statistical analysis allows for greater objectivity when reviewing results and therefore, results are independent of the researcher. Numerical results can be displayed in graphs, charts, tables and other formats that allow for better interpretation. Data analysis is less time-consuming and can often be done using statistical software.
Results can be generalized if the data are based on random samples and the sample size was sufficient. Data collection methods can be relatively quick, depending on the type of data being collected. The collection of information in quantitative research is what sets it apart from other types. This is done with statistics. When most people think about quantitative research they think specifically about statistics.
It can help you to better understand how to crunch numbers for better quantitative research practices. Survey research uses interviews, questionnaires, and sampling polls to get a sense of behavior with intense precision.
It allows researchers to judge behavior and then present the findings in an accurate way. This is usually expressed in a percentage. Survey research can be conducted around one group specifically or used to compare several groups.
When conducting survey research it is important that the people questioned are sampled at random. This allows for more accurate findings across a greater spectrum of respondents. It is very important when conducting survey research that you work with statisticians and field service agents who are reputable. Since there is a high level of personal interaction in survey scenarios as well as a greater chance for unexpected circumstances to occur, it is possible for the data to be affected.
This can heavily influence the outcome of the survey. There are several ways to conduct survey research. They can be done in person, over the phone, or through mail or email. In the last instance they can be self-administered. When conducted on a single group survey research is its own category. However survey research can be applied to the other types of research listed below. Have you ever been asked to give your thoughts after visiting a website? These are all examples of survey research.
Correlational research tests for the relationships between two variables. Performing correlational research is done to establish what the affect of one on the other might be and how that affects the relationship. Researchers make an effort to control for all variables except the one being manipulated the independent variable.
The effects of the independent variable on the dependent variable are collected and analyzed for a relationship. When deciding on the appropriate approach, the Decision Tree from Ebling Library may be helpful. The following video, Quantitative Research Designs, further describes the differences between quantitative research approaches and offers tips on how to decide on methodology. Planning the Methodology — The Quantitative Pathway — The following link provides a description of the four types of quantitative approaches and examples of each.
Quantitative Design — The following resource describes quantitative research approaches and exmaples. Choosing an appropriate study design — Below is a link to a presentation that describes the factors to consider when choosing the appropriate approach for quantitative research. This pin will expire , on Change. This pin never expires. Select an expiration date. About Us Contact Us. Search Community Search Community. Quantitative Approaches In this module, the four approaches to quantitative research are described and examples are provided.
Jun 09, · Quantitative research is a type of empirical investigation. That means the research focuses on verifiable observation as opposed to theory or logic. Most often this type of research is expressed in numbers. A researcher will represent and manipulate certain observations that they are studying. They Author: April Klazema.
Quantitative Approaches. In this module, the four approaches to quantitative research are described and examples are provided. Learning Objectives: List and explain the four approaches to quantitative research. Provide an example of each method. Describe how to identify the appropriate approach for a particular research problem.
Quantitative Research Definition: Quantitative research, in marketing, is a stimulating and highly educational technique to gather information from existing and potential customers using sampling methods and sending out online surveys, online polls, questionnaires etc., the results of which can be. ♦ Results (usually numeric in form presented in tables or graphs, often with statistical analysis). ♦ Conclusions drawn from the results. ♦ Footnotes, a bibliography, author credentials.
Introduction to quantitative research What is quantitative research? Research methods in education (and the other social sciences) are often divided into two main types: quantitative and qualitative methods. This book will discuss one of these two main strands: ‘quantitative methods’. Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques. Quantitative research focuses on gathering.